Brand Strategy
That Grows Your Business

Marketing is execution. Strategy is the foundation.
I help businesses build strong brand foundations, align strategy and create marketing that works because it’s rooted in brand.

Who I can Help

👩‍💼 Small Businesses

You’ve got agencies, ads, maybe even a marketing plan — but it’s not clicking. I’ll help you understand what’s going wrong, unify your brand with a custom brand book and build a strategy that actually converts.
Results? Better conversion, stronger brand recall, long term success.

🏢 Medium Companies

You’ve got a team, maybe a head of marketing — but no one’s connecting the dots. I step in to unify your brand, spot weak links in your ecosystem and revise your strategy with fresh eyes.

🧠 Agencies

Stuck with a client? Struggling to scale their ads? I help you step back, understand the business and rebuild the brand foundations that make everything perform better.
Think of me as a brand therapist — helping you and your client find the chemistry again.

What I can Do

  • Strategic Brand Consultancy — Build authentic brand foundations with strategy, positioning and storytelling that connect and last.

  • Marketing Strategy — Plans only work when they’re rooted in brand. I create strategies that feel authentic and align with your identity.

  • Agency–Client Mediation — Agencies do their best work when they really understand the client. I bridge the gap, rebuild trust and make sure briefs and expectations translate into stronger performance.

  • Contract-Based Leadership — Get senior‑level guidance without the full‑time hire. I step in as your Head of Marketing or Brand Strategist on a contract basis, bringing clarity and direction when you need it most.

Why it Works

Brand is the power you can’t put your finger on. It’s not a logo or a tagline, it’s the feeling that runs through everything. The invisible thread that makes your ads, visuals and copy feel connected and unique. Like purple, a colour that doesn’t technically exist, yet everyone sees it.

I help you uncover that force and turn it into something people can’t ignore.

Packages

Whether you’re an agency looking for extra guidance, a solo founder building from scratch or a busy CMO needing senior support, I offer packages designed to fit. From one‑off brand audits to ongoing strategic brand consultancy, you’ll get the clarity and direction to make your marketing work because it’s rooted in brand.

Growth Package
  • Interview with founder + optional team interviews

  • Full brand audit

  • New brand book with brand library (visuals, tone, assets)

  • High‑level marketing plan aligned with brand strategy

  • 2 rounds of revision

    Best for: Entrepreneurs and growing businesses ready to scale with clarity and consistency.

Starter package
  • Interview with founder

  • Brand audit

  • Core positioning statement

  • Light brand book
    (visual + verbal basics)

  • 1 round of revision

    Best for: Solo founders or startups who need a solid foundation without overcomplication.

  • Founder + leadership team interviews

  • Comprehensive brand audit with competitor + market analysis

  • New brand book with extended brand library (templates, guidelines, storytelling framework)

  • Strategic marketing roadmap with quarterly priorities

  • 3 rounds of revision

  • Ongoing advisory support (fractional brand leadership option)

    Best for: CMOs, established businesses or agencies needing senior‑level brand strategy to unify teams and drive long‑term growth.

Leadership Package

Free 30-Minute Call

Let’s talk. No pressure, no pitch, just a chat.
Book your free 30-minute brand clarity call today.

Essentially Purple transformed our branding strategy, making it cohesive and impactful. Their insights led to a significant increase in our customer engagement and conversions.

Happy Client

A diverse group of professionals collaborating around a table with laptops and notes, showcasing teamwork and strategy development.
A diverse group of professionals collaborating around a table with laptops and notes, showcasing teamwork and strategy development.

★★★★★