Insights & Articles
Welcome to the Essentially Purple Blog where branding meets clarity and marketing gets real.
Here you’ll find fresh takes on:
Everything about brand
How to fix broken marketing plans
Why your brand book matters more than your ad budget
Agency–client relationships: what’s really going wrong
What CMOs wish they had time to do
Sometime ideas come first, strategy second. Find out why that’s not chaos, it’s power.
In the age of AI, data is worshipped like gold. But here’s the uncomfortable truth: numbers lie all the time, not because they’re wrong, but because of how we slice, filter, and spin them. From Google searches that migrate to TikTok, to tiny datasets that exaggerate complaints, the story data tells is often misleading.
Agencies don’t build your brand, you do. Without your input, they default to generic. Put in the work, and they can make you unforgettable.
Gen Z doesn’t want your storyboard. They want vibes. Forget the neat beginning‑middle‑end, this piece shows why fragments, feelings and chaos connect better than spoon‑fed narratives.
Marketing isn’t magic, it’s a system. Strip away the buzzwords and you’ll see the mechanics: timing, audience, message and delivery. This piece breaks down how campaigns really work, why brands often get it wrong and what happens when you rebuild marketing from the ground up.
Anything out of control inside a company will eventually bring it down. Finance. Operations. Supply chain. Brand is no different.