Who is behind Essentially Purple?

I’m Eva, a brand strategist and consultant with over 15 years shaping global brands. At Essentially Purple, strategy comes first and marketing follows. I bring identity, positioning and storytelling together so your marketing becomes execution, not guesswork.

I’ve been a Head of Marketing, a Business Director, a designer, a curator, a strategist and many more. I’ve pitched, scaled, mentored and mediated on both the client side and agency side. That means I understand business realities as well as creative processes, giving me an edge over freelancers or agencies who only see one side.

Agencies give you ads. Freelancers give you fragments. No one connects the dots. I do. Half creative and half analytical, I deliver brand audits, brand strategy and marketing consultancy that repair broken marketing by building strong brand foundations and aligning strategy with reality.

If you’re searching for a free brand audit, a brand strategist or brand consultancy, you’re in the right place. I help business leaders and agency decision‑makers unlock clarity, sharpen positioning and accelerate growth.

15+

10+

Markets

Years experience

Why purple?

It’s a colour that doesn’t exist physically — just like your brand. You can’t touch it, but you can feel it.
It’s the invisible force that makes your marketing powerful.

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Essentially Purple transformed our branding and boosted our marketing effectiveness significantly.

Jane D.

A professional team brainstorming around a table with charts and laptops.
A professional team brainstorming around a table with charts and laptops.

The strategic insights from Essentially Purple helped us unify our brand and increase conversions.

Mark T.

A close-up of hands working on a branding strategy document with colorful notes.
A close-up of hands working on a branding strategy document with colorful notes.
★★★★★
★★★★★