PURPLE:
Our Brand Strategy Methodology

Your brand isn’t broken, it’s misaligned. PURPLE is our methodology for diagnosing the real issues, designing practical solutions and executing with confidence. It’s how we make your brand strategy work in the real world.

P — Problem

We don’t believe in changing everything for the sake of it. We fix what matters. Through a brand audit, we uncover the root cause. Whether it’s messaging, target audience, visuals, channels, budget or else. Quick gains come from solving the right problem.

Issues don’t exist in isolation. We map how problems ripple across your organisation and what any change will impact. No fixes that break something else.

We collect data then zoom out to see the bigger picture. Who are you really talking to? Who are you up against? Where is the category heading? We define your target audience, study competitors and scan industry trends so you stop wasting money shouting into the void.

U — Understanding the context

R — Research

P — Plan

Then we make it actionable. A clear, step‑by‑step plan that your team can follow — brand foundations, messaging hierarchy, channels, creative, measurement. Simple, practical, effective.

L — Logic check

Before we act, we pause. Does the plan truly solve the problem? Will it deliver early gains without collateral damage? We run a logic check to validate assumptions, confirm alignment and ensure the strategy is watertight before execution.

E — Execute

We move. Together, we oversee rollout keeping everyone aligned. Build, launch, learn, optimise.